FLAME Sales Strategists
Specialised consultancy services for impactful results in Selling & Distribution.
Transforming organisations, one at a time.
About FLAME Sales Strategists
Our Mission
At FLAME Sales Strategists, our mission is to empower businesses to achieve sustainable growth through our sales and marketing consulting services. We are committed to providing tailored sales and marketing strategy solutions that align with your unique business goals.
Our Services
We provide a diverse range of tailor-made sales and marketing strategy solutions to help your organisation transition smoothly to the desired growth trajectory in line with your business goals. From systems, processes and human capital development to providing necessary support in execution and focused BTL support, we will work alongside you and your teams to bridge any gaps that are holding down your business progress.
Our Core Values
Our success is built on a foundation of core values that guide our actions and shape our interactions with clients, colleagues, and partners. These values form the heart of our sales and marketing consulting business and reflect our commitment to excellence in all aspects of our work.
- Teamwork
- Value Delivery
- Integrity
- Human Capital
- Technological Advancement
- Confidentiality
- Passionate Company-Building
At FLAME Sales Strategists, we live by these values, driving our everyday actions and decisions. They guide us in providing exceptional service, delivering value, and building long-lasting relationships with our clients. Together, we aspire to make a positive impact in the sales landscape by empowering companies to thrive with passion, professionalism and integrity.
Why Work With Us
We are a dynamic team with a wealth of knowledge, experience and proven expertise in sales and marketing strategy, retail consultancy and sales data analytics. We are the best at what we do because we are passionately driven by a greater cause. Our mission is to uplift the sales profession by building and nurturing respected high-performing sales teams.
Sales Consultancy
Sales Consultancy - What We Will Do For You
- Developing a results-driven sales and marketing strategy
- Mapping of outlets by category across geographies
- Developing route plans
- Developing outlet reach and frequency plans
- Structuring the sales and distribution division for best focus including JD design, KPI setting considering core functional parameters, designing of incentives and excitement programmes that drive passion and performance
- Developing and managing coaching and customised training plans for each level in the sales team
- Developing monitoring and evaluation mechanisms, including dashboards, for easy decision-making across organisational hierarchy
- Aligning other key departments with the sales and marketing strategy and its implementation
- Developing sales meeting calendars and meeting agendas for best outcomes
- Automating the sales force with best in class information systems that support agile real-time monitoring and evaluation
- Providing talent acquisition services to bridge competency gaps in the sales team
- We can also help you with implementation over a period of 6 to 12 months depending on the requirement
Why Work With Us
We are a dynamic team with a wealth of knowledge, experience and proven expertise in sales and marketing strategy and sales data analytics. We are the best at what we do because we are passionately driven by a greater cause. Our mission is to uplift the sales profession by building and nurturing respected high-performing sales teams.
Route to Market (RtM) Strategy Consultancy
Route to Market Strategy - What We Will Do For You
FLAME Sales Strategists is a leading expert in Route to Market (RtM) strategy, specialising in helping organisations identify, evaluate, select, and negotiate with the best distribution partners in Sri Lanka. With over 30 years of industry experience, we have built a reputation for excellence in the FMCG and Consumer Healthcare sectors, working with top-tier companies across the island. Whether you're expanding into Sri Lanka for the first time or seeking to optimise your existing distribution network, FLAME Sales Strategists offers the expertise and insights to deliver the best results in the dynamic and evolving FMCG and Consumer Healthcare markets.
Why Work With Us
Our deep understanding of the local market landscape, combined with our extensive network of trusted partners, allows us to offer our clients unparalleled access to the most suitable distributors and robust sales and marketing strategy, ensuring their products reach the right customers with maximum efficiency. We are dedicated to aligning your brand with distribution partners who possess the right capabilities, competencies, and market reach to accelerate growth and drive long-term success. Our strong relationships with local stakeholders provide a competitive edge, ensuring smooth and effective negotiations that result in mutually beneficial partnerships.
Sales Team Training & Coaching
Sales Training and Coaching - What We Will Do For You
Our Sales Team Training Organisation is a leading provider of comprehensive and result-driven sales training programmes for businesses across various industries. We understand the importance of a highly skilled and motivated sales team in effectively executing sales and marketing strategy and driving revenue growth to achieving long-term success. That is why we offer tailored training solutions to equip sales professionals with the necessary skills, knowledge, and mindset to maximise their performance, increase customer satisfaction, and boost overall performance.
Why Work With Us
Our training methodology is highly interactive, practical, and learner-centered. We combine a variety of training techniques, including role plays, case studies, simulations, group discussions, and real-world scenarios. Our engaging sessions are conducted by industry experts with extensive sales experience, who provide real-life examples and actionable insights to enhance learning outcomes.
Sales Force Automation
Sales Force Automation (SFA) - What We Will Do For You
Accurate real-time user-friendly Information is key to driving sales and marketing strategy and achieving business goals, and staying ahead of competitors. We partner with leading Sale Force Automation (SFA) organisations to develop and implement sales information systems that streamline and enhance the sales process for businesses of all sizes. We offer comprehensive SFA solutions designed to optimise sales team productivity, improve customer relationship management, and boost overall revenue growth while providing key stakeholders across organisational hierarchy with monitoring tools that support agile decision making. With our cutting-edge technology and industry expertise, we help businesses to automate their sales processes and drive success in a competitive marketplace.
Why Work With Us
Cutting-edge technology: We are at the forefront of incorporating the latest developments in SFA, empowering businesses with advanced features and functionalities.
Exceptional user experience: Our SFA software and mobile app are designed with a user-centric approach, ensuring an intuitive interface and ease of use for both sales representatives and managers.
Customisation and scalability: We understand that each business is unique, which is why we offer flexible and scalable solutions that can be tailored to fit specific requirements.
Proven track record: We have a successful track record of serving numerous clients across diverse industries, helping them achieve significant improvements in their sales processes, operational efficiency, and revenue growth.
The FLAME Team
The FLAME Team - Where We Come From
We are a team of seasoned professionals spanning over 30 years of experience in diverse fields including FMCG, Consumer Healthcare Pharmaceuticals and Modern Retail. Our expertise include the following.
- Selling and distribution
- sales and marketing strategy
- Route to Market (RtM) strategy
- Business analytics
- Business development
- Retail category management
- Training need assessment via assessment centers
- Training & development
- Sales system design and implementation